Search Engine Optimisation (SEO) is about making your website come up as high as possible naturally, or organically, in search engine results (i.e. not by pay per click).
Since Google is used by more people than any other search engine (over 70% of searches are done through Google) this is the search engine that everyone wants to come at the top of. There are a lot of companies that will promise to get you to the top of Google, we are not one of them as we know that where you come on Google can change daily and is dependent on so many factors, including who your competition is and what words you want to come up top with. What we will promise is to put your website on the right path to being optimised to its full potential.
We are often asked how a website can come up top of Google and there is no single thing. Below are a few of the things that help optimise your website…
- How long your website has existed.
- The way your website is built (ie HTML vs. Flash etc.).
- Building your website with validated code.
- The use of relevant meta tags, key words, page titles and meta descriptions
- The number of hits your website receives, the more traffic to your site the higher the site will come in a search engine search.
- Your Google Page Rank
- Your website copy. The more you use relevant words within your HTML text the better your chances of coming up when people type in those words in a search engine.
- Relative backward links, i.e. the links from other people’s site to yours.
- The time users spend in your site once they have clicked through to it, the longer people stay there the better. Strong relevant content and design will help this.
- How often your website is updated with new, fresh content
We understand the ins and outs of all these factors and more and with this knowledge we can help you with what course of action is needed by your company to give you the SEO best results and stay there.
